Owning a business is tough. With the growing competition and characters in every industry possible, a business owner has to wear many hats at some point or the other. Marketing being one of the fundamental aspects of every growing business, is a hat that one has to compulsorily wear when running a business.
Marketing helps in creating brand awareness to your personalized target audiences and increases the demand of the product or services your company provides. If you’ve not ‘done marketing’ before, it may seem a little daunting. The good news is that, the chances are, you’ve already been doing some of it, whether you made a conscious decision to or not.
If you have your name on your van or if you have a website, that’s marketing.
Here are our top 3 reasons why business owners must be involved in marketing:
Nobody Knows The Brand as Good as You do:
You being the owner of the brand know about it the best. You know what should be done to take it to the next level. Sure, you could use some help from an agency that could provide you with ideas for your products and services but at the end of the day, it’s you who has the most knowledge about something that you created over someone who’d just take it up as a client. Your involvement is key to your success in marketing.
You being the face and the brains of the brand should be participant over every activity that has the potential to take your brand to the next level. Knowing about the practices that aid the growth of your brand is only going to help you on the long road to success. Your brand needs your support and attendance to acknowledge if it’s all going according to how you visioned it to be.
Allows You to Understand Your Customer Better:
You need to understand your target audience and what your audience needs. A better understanding of your customers is only going to help you in the long run. When it comes to distributing your content, it is essential that you know where your audiences are and how to reach them. Staying in touch with your marketing strategies and activities will actually help you understand what your consumer needs, and what would be the best way to fulfill it.
In the modern age, customer service has been the key ingredient to the success of any global business. Understanding your customer allows you to know what your customer needs when, making you the real winner. Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.Being involved in your marketing and constant engagement with your customers through social media is an important step in getting to know your customers.
Saves You a Ton of Money:
Client servicing from a marketing agency could sometimes prove to be very expensive. Marketing agencies in British Columbia charge you anywhere between $1000 and $2500 a month depending on the scope and scale of your campaigns. What’s worse is that these charges do not include money put behind advertising online.
Having the upper hand over your marketing budgets and finances is very important to understand where your money is going and also save yourself a ton of cash.
Doing it yourself is the way to go, but sometimes, lack of knowledge could backfire, messing up a strategy that might leave a wrong print or impression about your product or service. There are more than one examples of marketing strategies backfiring and causing the loss of customers to a brand.
We’d like to introduce to you, the ‘Do it yourself’ marketing plan. Wherein, we analyze your company’s marketing efficiency and potential and provide you a comprehensive guide on how you could turn your potential customers to everyday shoppers.
What’s cool is that we also have a full set of instructions with pictorial representation for those who’ve never handled marketing before!
A ‘Do It Yourself’ marketing guide that helps you keep an upper hand on all your marketing strategies, knowing your audiences better and your budgets for every campaign and creative that flows out. We charge you a reasonable and flat $250 dollars on the ‘DIY’ plan for Marketing.