As an entrepreneur, it is important to find answers to every question starting with the word ‘Why’. In this article, we’re trying to find out the answer to question: ‘Why does my business need a new website?”. Here are our top reasons why your business needs a new website:
Your Website’s Design Does Not Facilitate Conversion
If you’re worried why your website visitors aren’t converting into long-term, returning customers, your site’s design maybe the reason. Think about your site like a boutique brick and mortar store.
Like any brick and mortar store, your website needs a great Customer Service Representative to guide them through the process of purchase. Your site’s intuitive design mimics the role of your store representative and points the visitor in the right direction – the one that leads to a sale.
Krug’s First Law of Usability: “Don’t Make Me Think”
According to Steve Krug’s first law of usability, your website should be self explanatory. If the visitor’s first thought is “What do I do next?”, You’ve got a problem!
Think of your website as your favourite hypermarket. One reason why you visit a particular store to stock up on groceries is because you’re accustomed to the placement of the items that you’re most likely to buy. This should be your goal when designing the website that represents your business.
Your website’s design should be so simple that the visitor is easily be able to understand the nature of your work and what they must do to avail your services. Here are a few quick tips to improve your website’s design:
- The homepage should be informative
- A lower word count does not always mean an incomplete message
- Colors that blend, confuse
- Colors that contrast, highlight
- Your Call-to-Action must be visible, clear and precise
- Strategically placed contact forms are your best friend
Your Website is Slow
Let’s face it, no one has time to wait around anymore. Especially not on the internet. People want solutions, and they want them quick.
In fact, a 2017 study shows that 53% of users will leave a web page if it takes more than 3 seconds to load.
If your website has a significantly higher load time, you may want to consider some changes to the website itself.
Here’s how you can check your website’s speed:
- We recommend using GT Metrix for this process. Click here to be redirected
- Enter your website’s URL
- Hit Analyze
- Assess report
Remember, in this case, the quicker the better!
Your Business Recently Underwent Rebranding
Re-branding is the process in which a new name, term, symbol, design or a combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of the consumers, investors, competitors or other stakeholders.
No matter the scope of your re-branding, your website deserves to showcase these changes just like your business cards, office signage and other traditional marketing materials.
For example, if you change your company’s logo, consider making the change on your website. Remember, the more easily your visitors are able to recognize your brand, the easier it is to earn a customer.
In addition to rebranding, your business may be subject to a change in address or contact information. It is extremely important that your website reflects these changes.
Your Search Engine Rankings Aren’t Satisfactory
Search engine rankings are something that marketing professionals have been emphasizing on for quite some time now and definitely for the right reasons!
Does your website rank well for the search terms people use on search engines when looking for services similar to the ones you offer? If your website doesn’t rank well for the most relevant terms one would use to search, it maybe because your website isn’t optimized for search using the latest SEO norms.
You may also be at risk of penalization if your previous developers indulged in Black Hat SEO methods (which do not work anymore).
Remember, if they can’t find you, they won’t buy from you!
Your Website Does Not Showcase All Your Products or Services
Your website must clearly explain to your users what products/services you offer. This seems like a simple task but it does end up being quite a tedious one. It is also important to mention the lesser availed services that your company offers on your website. Basically, don’t skip anything.
Also, if your website does not have a featured product or exclusive service/product offer, you definitely need a new website.
Remember, if they don’t know what you sell, there’s nothing to buy!
Your Website Isn’t Optimized for Mobile
One simple reason. 80% of all internet users are browsing from mobile devices. If your website is not optimized for mobile, you’re going to lose on to valuable leads.
Moreover, users browsing from mobile devices have a slightly different behaviour compared to desktop users. Mobile users are usually more impatient and the purchase journey must be short. This definitely makes it tougher to please the average mobile user. But if done right, your sales can skyrocket!
If your website isn’t optimized for mobile, maybe it’s time to get a new one.
Remember, 80% of all internet users make 1.2 billion users. That’s what your business could be missing out on!
Well, if that’s got you wondering what it’s going to cost you to get a new website for your business, you’re in luck. We’re in the business of delivering beautiful websites that convert at a price you can actually afford. Learn more about our $1000 website package or get in touch with us to get started!